We are a small group of Arabic linguists, who wanted to make our language accessible to the world. Growing up we were always fond of how aesthetically pleasing Arabic calligraphy was to the eye.  We first thought to incorporate this with a concept based on personalising your name written in Arabic calligraphy on a garment of their choice. Due to the array of style Arabic Calligraphy came in, we wanted to keep this vast option open hence our excessive colour and font style range. 

Muslim fashion has always been something we have been proud of. Growing up there is an identity crisis that we thought our clothing could solve. Fashionable yet Arabic infused is the concept we wanted to nail. We hope you agree we have done that!